CCHN Brand and Collateral Design
The Centre of Competence on Humanitarian Negotiations (CCHN) is a joint initiative of the International Committee of the Red Cross (ICRC), snd other humanitarian organisations including Médecins Sans Frontières Switzerland, The UNHCR and the United World Food Programme. Based in Geneva, they provide workshops, conferences and programmes for humanitarian negotiators across the globe.
Client
CCHN (ICRC)
Sector
Humanitarian
Discipline
Branding
Website design
Template design
“Microcosm has supported the Centre of Competence on Humanitarian Negotiation (CCHN) to develop extensively our brand identity and re-design our website in a short period of time. We enjoy working with them as they are very responsive and collaborative.”
CCHN developed an interim brand identity during their development phase and in 2020 they required a more professional and holistic brand to see the organisation officially launch at the end of their five-year incubation phase.
Microcosm worked closely with the marketing and communications team at CCHN to design a brand structure around the existing logo, which was not to change. We developed a strong colour palette, supporting graphic elements, custom iconography and a renewed visual style. We created a detailed brand guide in print and digital (brand microsite) format to give content creators clear guidelines on how to apply the brand. We also create pocket and ”at-a-glance” poster versions of the brand guide.
Alongside the branding development Microcosm designed and produced functional, smart and fool-proof templates in MS Word, Powerpoint, InDesign and Canva to allow CCHN staff to easily publish professional quality documents and collateral as required, without having to consult with a design team. The team was also provided with video and in-context user guides to ensure these templates could be handle with limited on-boarding required.
