Manningham Council Rebrand
Manningham Council approached Microcosm to help guide them through a comprehensive review of their branding and overall corporate identity. Interviews were conducted with key stakeholders and the Council's brand architecture, tone of voice, design presentation, accessibility and legacy issues were all reviewed and redesigned.
Client
Manningham City Council
Sector
Government
Discipline
Brand Identity
Document template design
Report template design
Presentation design
Collateral design
The end result was a whole new, fresh approach to the Council's identity and branding which is receiving overwhelming support from both internal staff and management as well as residents and community stakeholders.
The design was based around a visual style using dynamic angled fields of saturated colour. We established a set of rules around usage and selection of complimentary colours and application of the graphic elements. The only constants were typography and positioning and usage of the Manningham brand mark.
This approach has allowed the council to engage creatives to produce various communications and collateral with clear rules and enough flexibility to maintain their strong visual identity.
