MSEC Band Identity
Mornington Specialist Eye Clinic is a modern, state of the art clinic specialising in Surgical and Medical Retina, Cataract Surgery and conditions of the Anterior Segment of the Eye. In 2018, when establishing the new clinic in Mornington, Victoria, MSEC engaged Microcosm to develop a new brand identity and design business collateral including; signage and business collateral including referral pads, appointment cards, letterheads and business cards.
Client
MSEC Brand Identity
Sector
Medical
Discipline
Brand Identity
Collateral design
Signage design
A large illuminated sign was designed to clearly identify the practice in a street which includes many other medical practices and a busy visual landscape. The selected design is a 3m tall structure in strong blue coated steel with laser-cut letterforms and logo inset with illuminated perspex.