Monash University ARC CFBD Brand Identity
ARC Centre for Fabric Based Design is a research and development arm of Monash University working on the frontier science of fabric-based design. Our understanding is ARC CFBD is developing new types of pharmaceutical therapies by construction unique elements from RNA fragments. Monash University asked Microcosm to develop a brand identity for this new entity.
Client
ARC Centre for Fabric Based Design
Monash University
Sector
Research
Discipline
Brand Identity
Signage
Publication Design
The ACR Centre for Fragment Based Design logo design reflects the method of using pieces of RNA to build custom fragments that can be used as ‘keys’ to unlock treatments and therapeutics. This cutting-edge field of science required a modern appearance, with strong colour and simplified graphic elements representing the RNA pieces, based on scientific annotations.
The graphic elements we also used to create a pattern designs which can be used as backgrounds on page and screen and other application.
The brand-mark was applied to signage and communications and has been well received within the Monash University scientific community.
