EnergyAustralian Event Microsite and Registration Emails
EnergyAustralia, the country’s largest energy retailer, developed a series of corporate lunch events for their large customers, business and industry leaders. These events were hosted in landmark spaces such as the Melbourne Botanic Gardens and the Yallamundi Rooms at the Sydney Opera House, serving gourmet lunches, fine Australian wines and featuring an interesting host of speakers.
Client
EnergyAustralia
Discipline
Squarespace website design
Email design and management
EnergyAustralia hired Microcosm to develop an event website (microsite) and email invitation and reservation process to enable them to target their events to their select VIP invitation list and ensure a high level of engagement and response. We developed a process using existing online website and email hosting services. We designed and developed a website on the Squarespace platform, allowing us to quickly and efficiently build an engaging and responsive microsite featuring event imagery and a default registration form. The site comprised of a landing page (with registration form), event information page, and a location map page.
We collated their VIP email list and set up a MailChimp account for receiving registrations from the Squarespace form. This form captured details such as “Plus ones” and dietary requirements.
Rather than a bulk mail list which would ensure a large number of bounces and rejections, the business wanted to have each of their client managers email individual or small groups of recipients to ensure a more personal touch. Our solution for this was the development of a series of Microsoft Outlook compatible customised html email templates for the initial invitation, confirmation, event reminder and post event follow-up emails. These could be sent from the business owner’s desktop and managed as needed. The emails included ical calendar functionality and links through to the microsite. Follow the event the follow-up email included links to post-event surveys and an updated photo gallery of the event hosted on the microsite.
Needless to say these events proved a great success, and feedback from the client and their VIPs approved of this seamless and user friendly event registration process.