Connecting Casey Brand Identity

Casey City Council is located in the South Eastern suburbs of Melbourne and is one of the largest and fastest growing LGAs in the country. Due to this rapid growth and change the council is actively involved in lobbying Stage and Federal governments for financial assistance on a range of projects from transport infrastructure, greening and environmental project, services and developments. This initiative is called Connecting Casey.

Casey Council engaged Microcosm to develop a distinct brand identity for this initiative, which could then be used to clearly denote projects as part of the campaign. This will enable stakeholders and the community to identify the breadth of these projects as part of the ongoing initiative.

Our approach, when designing the Connecting Casey logo and supporting graphics was to develop strong graphic elements that could be used to break up space and strongly brand communications. We opted for simple clean and strong graphic shapes of four equal semi circular segments, like building blocks, that connect together to form a whole. Three connected segments form a C letterform which alludes to ‘Casey’ and the alliterative word ‘Connecting’.

The scope of our involvement has extended to design and production of community engagement communications including fact sheets, presentations, proposals, and social media campaign elements.