We have just completed the design of a digital factsheet for The Energy Supply Association of Australia which details the future of alternative fuel vehicles (AFVs) in Australia and how Governments and regulatory bodies can help facilitate the introduction of these new technologies.
The brief was to follow established brand guidelines but breathe new life into the presentation style of ESAA reports and documents. We familiarised ourselves with the brand positioning of the organisation and picked out key parts of the identity such as colours and graphic forms that would enable us the scope to create a fresh approach to their presentation style.
The result is a colourful, clean and contemporary report which makes good use of infographics to break up and reduce the need for voluminous copy. The messages and key points within the report are clearly defined and promoted through this graphic representation. The report style is generic and adaptable to enable us to roll out the new style across the organisations other publications while supporting their existing brand style.